Presentation of purchased product by social media influencer in the U.S. 2019

Published by
Alexander Kunst,
Jan 22, 2020
This statistic gives the results of an online survey about product presentation in influencer marketing, conducted in the U.S. in May 2019. At that time, 47 percent of respondents said that the social media influencer tagged the product or brand they subsequently bought in a picture.

How did the social media influencer present the product which you subsequently bought?

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Number of respondents

284 respondents

Age group

16 years and older

Special properties

American internet users who have used social networking within the past two weeks, respondents who use Instagram at least 'less often'

Supplementary notes

Multiple answers were possible.

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Market size

5

Content marketing

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Biggest influencers

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