Familiarity with luxury watch brands in the U.S. 2018

Published by
Alexander Kunst,
Jan 6, 2020
The displayed data represents the results of a Statista survey in which respondents were asked about their familiarity with luxury watch brands in the United States as of 2018. Some 82 percent of respondents stated that they knew of the brand Rolex within the luxury watch segment.
The Survey Data Table for the Statista survey Luxury in the United States 2018 contains the complete tables for the survey including various column headings.

Which of these luxury watch brands do you know?

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Source

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Number of respondents

900 respondents

Age group

18 years and older

Special properties

American online population, who go shopping at least once a year online or offline and who have bought at least one personal luxury item (new or used) by a popular luxury brand in the past 3 years

Supplementary notes

Multiple answers were possible.

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Statistics on " Luxury goods in the United Kingdom (UK) "

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Other statistics that may interest you Luxury goods in the United Kingdom (UK)

Market overview

6

Leading luxury brands

8

Luxury department stores

8

Brand popularity among consumers

8

Brand benchmarks

5

Further related statistics

9

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Statistics

Topics

Luxury goods in EuropeGlobal personal luxury goods industryClothing and apparel market in EuropeFragrance market in EuropeM&A in the luxury goods sector
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