Nano-influencers with up to five thousand followers had the highest engagement rate among Instagram influencers in Japan as of February 2020, reaching an engagement rate of about 6.8 percent. The engagement rate of micro-influencers with up to 20 thousand followers was about half as high. Japan had more than 29 million Instagram users as of February 2020 and was one of the
Instagram influencer engagement rate in Japan as of February 2020, by number of followers
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Statistics
HypeAuditor. (March 29, 2020). Instagram influencer engagement rate in Japan as of February 2020, by number of followers [Graph]. In Statista. Retrieved June 11, 2024, from https://www.statista.com/statistics/1120557/japan-instagram-influencer-engagement-rate-by-profile-size/
HypeAuditor. "Instagram influencer engagement rate in Japan as of February 2020, by number of followers." Chart. March 29, 2020. Statista. Accessed June 11, 2024. https://www.statista.com/statistics/1120557/japan-instagram-influencer-engagement-rate-by-profile-size/
HypeAuditor. (2020). Instagram influencer engagement rate in Japan as of February 2020, by number of followers. Statista. Statista Inc.. Accessed: June 11, 2024. https://www.statista.com/statistics/1120557/japan-instagram-influencer-engagement-rate-by-profile-size/
HypeAuditor. "Instagram Influencer Engagement Rate in Japan as of February 2020, by Number of Followers." Statista, Statista Inc., 29 Mar 2020, https://www.statista.com/statistics/1120557/japan-instagram-influencer-engagement-rate-by-profile-size/
HypeAuditor, Instagram influencer engagement rate in Japan as of February 2020, by number of followers Statista, https://www.statista.com/statistics/1120557/japan-instagram-influencer-engagement-rate-by-profile-size/ (last visited June 11, 2024)
Instagram influencer engagement rate in Japan as of February 2020, by number of followers [Graph], HypeAuditor, March 29, 2020. [Online]. Available: https://www.statista.com/statistics/1120557/japan-instagram-influencer-engagement-rate-by-profile-size/