B2B companies selling through e-commerce channels by country 2020

In 2020, companies selling products and services for other businesses benefitted from e-commerce channels during the pandemic. Compared to before the emergency, a higher percentage of companies sold directly online, which often meant not involving sales representative. In Brazil, 56 percent of surveyed business-to-business firms sold online before COVID-19. During the pandemic, this percentage rose to 65 percent.

Share of B2B companies selling through e-commerce channels before and during the pandemic in 2020, by country

Characteristic	Before COVID-19	During COVID-19
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-

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Release date

October 2020

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Region

Worldwide

Survey time period

July to August, 2020*

Supplementary notes

The question was phrased by the source as follows: "Q1: In what ways was your company's product or service sold before COVID-19? Q2: Now today, in what ways is your company's product or service sold during COVID-19?"

Brazil (n=400); China (n=408); France (n=200); Germany (n=401); India (n=400); Italy(n=401); Japan(n=200); South Korea(n=200); Spain(n=200); UK(n=206); U.S. (n=602);
*Date of survey differs from country to country.

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