Global perceived relevance of advertising in selected media 2017

This statistic shows data on the perceived relevance of advertising in selected media among consumers worldwide as of October 2017. During the survey, 39 percent of respondents stated that advertising on social media was very or somewhat relevant.

Perceived relevance of advertising in selected media among consumers worldwide as of October 2017

Characteristic	Very or somethat relevant	Not very or not at all relevant
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Release date

January 2018

More information

Region

Worldwide

Survey time period

October 2017

Number of respondents

3,080*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* Respondents were surveyed in United States, Canada, France, Germany, the Netherlands, the United Kingdom and Ireland, Japan, and Australia and New Zealand (each region is represented by sample size of 385). Respondents met the criteria of consuming video media (streaming, broadcast TV, or cable and satellite TV) and audio media (streaming, radio, or podcast) at least once a month.

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