T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
Detailed statistics
Private brand food and beverage sales in the U.S. 2019-2023
Detailed statistics
Private label dollar sales in the U.S. 2019-2023
Detailed statistics
Private label dollar share of consumer goods in the U.S. 2019-2023
Brick and mortar private label food sales in the United States 2015-2019
Private label food brick and mortar food sales in the United States from 2015 to 2019 (in billion U.S. dollars)
Private label dollar share U.S. 2016/2019, by price tier
Private label dollar share in the United States in 2016 and 2019, by price tier*
Market share of private label brands in U.S. online and offline retail 2019
Store brands' dollar sales share of the consumer packaged goods physical and online retail industries in the United States in 2019
Dollar share of private labels in the U.S. 2023, by department
Dollar share of private labels in the United States in 2023, by product department
U.S. fastest-growing private label food categories based on dollar sales 2019
Fastest-growing private label food categories among stores in the United States in 2019, based on dollar sales*
Sales growth of private label foods in the United States in 2021
Net sales growth of private label foods in the United States in 2021
Sales share of private label frozen food U.S. 2019, by category
Dollar sales share of private label frozen food in the United States in 2019, by category
Sales of private label refrigerated food U.S. 2018, by leading category
Dollar sales of private label refrigerated food in the United States in 2018, by leading category
Sales share of private label deli food U.S. 2020, by category
Dollar sales share of private label deli food in the United States in 2020, by category
U.S. dollar sales of private label frozen fruit and vegetables by segment 2018
Dollar sales of the private label frozen fruits and shelf stable vegetables category in U.S. retail stores in 2018, by segment (in million U.S. dollars)
Dollar sales of private label meat in the U.S. 2019, by segment
Sales of private label meat in the United States in 2019, by segment (in million U.S. dollars)
Dollar sales of private label lunchmeat in the U.S. by type 2019
Dollar sales of private label lunchmeat in the United States in 2019, by segment (in million U.S. dollars)
U.S. sales of private label & branded eggs 2019
Dollar sales of private label and branded fresh eggs in U.S. in 2019 (in million U.S. dollars)
U.S. dollar sales of private label natural cheese 2022, by segment
Sales of private label natural cheese in the United States in 2022, by segment (in million U.S. dollars)
U.S. retail sales of branded and private label yogurt 2021
Retail sales of branded and private label yogurt in the United States as of September 2021 (in million U.S. dollars)*
Sales of private label ice cream/sherbet/frozen novelties vs all brands U.S. in 2019
Dollar sales of ice cream/sherbet/frozen novelties: private label vs. all brands in the United States in 2019 (in million U.S. dollars)
Dollar sales of private label bakery products in the U.S. 2019, by segment
Sales of the private label bakery products in U.S. retail stores in 2019, by segment (in million U.S. dollars)
U.S. private label market: pasta dollar sales by category 2019, by category
Sales of private label pasta in the United States in 2019, by category (in million U.S. dollars)
U.S. dollar sales of private label cereal and granola by segment 2018
Dollar sales of the private label cereal and granola category in U.S. retail stores in 2018, by segment (in million U.S. dollars)
U.S. private label market: dollar sales of condiments 2019, by category
Dollar sales of private label condiments in the United States in 2019, by category (in million U.S. dollars)
Retail sales of private label nut butters vs. all brands in the U.S. in 2019
Dollar sales of nut butters: private label vs. all brands in the United States in 2019 (in million U.S. dollars)
Retail sales of private label jellies/jams/honey vs. all brands U.S. in 2019
Dollar sales of jellies/jams/honey: private label vs. all brands in the United States in 2019 (in million U.S. dollars)
Retail sales of shelf-stable private label jellies/jams/honey vs all brands U.S. 2019
Dollar sales of shelf-stable jellies/jams/honey: private label vs. all brands in the United States in 2019 (in million U.S. dollars)
U.S. dollar sales of private label syrup and honey 2018, by segment
Dollar sales of the private label syrup and honey category in U.S. retail stores in 2018, by segment (in million U.S. dollars)
U.S. dollar sales of private label oil and vinegar 2019, by segment
Dollar sales of the private label oil and vinegar category in U.S. retail stores in 2019, by segment (in million U.S. dollars)
U.S. sales of private label & branded salts 2018
Dollar sales of private label and branded salt/seasoned salt/salt substitute in U.S. in 2018 (in million U.S. dollars)*
Retail sales of private label bottled juices vs all brands in the U.S. in 2019
Dollar sales of bottled and shelf-stable juices: private label vs. all brands in the United States in 2019 (in million U.S. dollars)
Retail sales of private label carbonated beverages vs all brands U.S. in 2019
Dollar sales of carbonated beverages: private label vs. all brands in the United States in 2019 (in million U.S. dollars)
U.S. private label market: coffee dollar share 2019, by segment
Dollar share of private label coffee in the United States in 2019, by segment
U.S. private label market: coffee dollar sales 2019, by segment
Dollar sales of private label coffee vs all brands in the United States in 2019, by segment (in million U.S. dollars)
Dollar sales of private label candy and chocolate in the U.S. 2019, by segment
Sales of private label candy and chocolate in the United States in 2019, by segment (in million U.S. dollars)
Sales of private label salty snack products in the U.S. 2018, by segment
Sales of private label salty snack products in U.S. retail stores in 2018, by segment (in million U.S. dollars)*
Preferred purchase of private label in food categories in the U.S. 2019
Which of these categories do you buy partly or exclusively as a private label?
U.S. consumer attitudes to store brands as of 2020
Attitudes of consumers towards private label products compared to national brands in the United States as of 2020
U.S. consumers that purchase store brands as of 2019
Share of consumers buying private label products in the United States as of 2019
U.S. consumers' store brand product purchase behavior as of 2019, by generation
Private label product purchase behavior of consumers in the United States as of 2019, by generation
U.S. consumers' store brand product purchase behavior as of 2019, by income
Private label product purchase behavior of consumers in the United States as of 2019, by income
U.S. consumers buying store brand products to save money as of 2019, by generation
Consumers who buy private label products to save money in the United States as of 2019, by generation
U.S. consumers who buy store brands to save money by income 2022-2023
Share of consumer purchasing private label brands to save money in the United States from January 2022 to June 2023, by income level
Private label share of edible grocery during the coronavirus outbreak U.S. 2020
Dollar sales share of private label edible grocery during the coronavirus pandemic in the United States in 2020, by segment
Private label share of non-edible grocery during the coronavirus outbreak U.S. 2020
Dollar sales share of private label non-edible grocery during the coronavirus pandemic in the United States in 2020, by segment
Online grocery private label penetration U.S. 2020, by income loss
Online grocery private label penetration in the United States in 2020, by household income loss
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