D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Detailed statistics
U.S. population share by generation 2022
Detailed statistics
U.S. population by generation 2022
Detailed statistics
U.S. annual household expenditures 2022, by generation
U.S. population by generation 2022
Resident population in the United States in 2022, by generation (in millions)
U.S. population share by generation 2022
Population distribution in the United States in 2022, by generation
U.S. mean disposable household income 2022, by generation
Mean disposable household income in the United States in 2022, by generation (in U.S. dollars)
U.S. annual household expenditures 2022, by generation
Mean annual household expenditures in the United States in 2022, by generation (in U.S. dollars)
Main channels to buy products for consumers the U.S. 2022, by generation
Leading channels to purchase products among consumers in the United States in 2022, by generation
U.S. consumers concerned about ability to spend due to inflation 2023, by generation
Consumers concerned they are not able to afford to live day to day due to global financial concerns in the United States in 2023, by generation
U.S. consumers planning to budget due to financial concerns 2023, by generation
Consumer intention to carefully budget and only buy what is needed more often in the future due to financial concerns in the United States in 2023, by generation
Share of U.S. consumers who buy products due to brand trust 2022, by generation
Consumers who buy products from a particular brand because it is a brand they trust in the United States in 2022, by generation
Gen Z and millennial consumers expectations from AR apps when shopping U.S. 2022
Expectations of Gen Z and millennial consumers from AR apps when shopping in the United States in 2022
Cost of living crisis: Most relevant social networks for Millennials in the U.S. 2023
Top 10 social networks for Millennials for helpful information concerning the cost of living crisis in the U.S. 2023
Favorite brands among Gen Z consumers in the U.S. 2022
Most popular brands among Generation Z consumers in the United States as of August 2022
Favorite brands, products, and services among U.S. millennials 2021
Most popular brands, products, and services among millennial consumers in the United States as of June 2021
U.S. Gen Z and Millennials who made a mobile purchase due to social media 2021
Share of Generation Z and Millennials who purchased via smartphone as a result of social media brands' posts and/or influencers' content in the United States as of March 2021
Shopping channel preference among millennials & Gen Z for car parts in the U.S. 2023
Share of Gen Z and millennial consumers that would prefer to shop online/in-store for automotive spare parts or accessories in the United States in 2023
Shopping channel preference among U.S. millennials & Gen Z for kids' products 2023
Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for children's products in the United States in 2023
Shopping channel preference among U.S. millennials & Gen Z for clothes and shoes 2023
Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for apparel and shoes in the United States in 2023
Shopping channel preference among U.S. millennials & Gen Z for groceries 2023
Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for groceries in the United States in 2023
Shopping channel preference among U.S. millennials & Gen Z for beauty products 2023
Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for beauty products in the United States in 2023
Shopping channel preference among U.S. millennials & Gen Z for home & garden 2023
Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for home and garden products in the United States in 2023
Shopping channel preference among U.S. millennials & Gen Z for jewelry 2023
Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for jewelry and accessories in the United States in 2023
Shopping channel preference among U.S. millennials & Gen Z for hobby products 2023
Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for leisure, sport and hobby products in the United States in 2023
Leading beauty shops among Gen Z in the U.S. 2023
Leading beauty shopping destinations among Gen Z in the United States in 2023
Leading cosmetics brands among Gen Z in the U.S. 2023
Leading cosmetics brands among Gen Z in the United States in 2023
Leading skincare brands among Gen Z in the U.S. 2023
Leading skincare brands among Gen Z in the United States in 2023
U.S. Gen Z clothes shopping frequency 2022, by gender
Apparel shopping frequency of Gen Z in the United States in 2022, by gender
Considerations when choosing apparel for Gen Z in the U.S. 2023
Which are the most important aspects for Generation Z in the United States when choosing apparel in 2023?
Products that U.S. Gen Z and Millennials buy more due to social media 2021
Product categories that Generation Z and Millennials purchased more as a result of social media brands' posts and/or influencers' content in the United States as of March 2021
Expected spending on the holiday season in the U.S. 2023, by generation
Planned expenditure on the holiday season in the United States in 2023, by generation (in U.S. dollars)
Average planned holiday season spend on family in the U.S. 2022, by generation
Average amount consumers in the United States planned to spend on family during the holiday season in 2022, by generation (in U.S. dollars)
Average planned holiday season spend on friends in the U.S. 2022, by generation
Average amount consumers in the United States planned to spend on friends during the holiday season in 2022, by generation (in U.S. dollars)
Average amount U.S. generations will spend on themselves during the holidays 2022
Average amount consumers in the United States planned to spend on themselves during the holiday season in 2022, by generation (in U.S. dollars)
Holiday gift card spending plans in the U.S. 2022-2023, by generation
Average gift card spend in the United States during the holiday season in 2022 and 2023, by generation (in U.S. dollars)
Share of Black Friday spend among Gen Z and millennials in the U.S. 2021, by channel
Share of total offline and online expenditure among Generation Z and millennial consumers in the United States during Black Friday in 2021
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