Stacy Jo Dixon
Research expert covering social media usage worldwide
Detailed statistics
Most popular global mobile messaging apps 2024
Detailed statistics
Most popular global mobile messaging apps 2024
Detailed statistics
Most popular global mobile messaging apps 2024
Worldwide digital population 2024
Number of internet and social media users worldwide as of April 2024 (in billions)
Social media: active usage penetration in selected countries and territories 2024
Active social network penetration in selected countries and territories as of April 2024
Global social networks ranked by number of users 2024
Most popular social networks worldwide as of April 2024, ranked by number of monthly active users (in millions)
Global year-on-year social media audience growth 2024
Year-on-year audience growth of selected social media platforms worldwide as of January 2024
Media usage in an online minute 2023
Media usage in an internet minute as of December 2023
Most popular global mobile messaging apps 2024
Most popular global mobile messenger apps as of April 2024, based on number of monthly active users (in millions)
Leading Android communication apps worldwide 2022, by downloads
Leading communication apps in the Google Play Store worldwide in September 2022, by number of downloads (in millions)
Leading Android communication apps worldwide 2022, by revenue
Leading communication apps in the Google Play Store worldwide in September 2022, by revenue (in U.S. dollars)
Leading iPhone social media apps worldwide 2023, by downloads
Leading iPhone social networking apps worldwide in June 2023, by number of downloads (in millions)
Leading iPhone social media apps worldwide 2022, by revenue
Leading iPhone social media apps in the Apple App Store worldwide in September 2022, by revenue (in million U.S. dollars)
Countries with the most Instagram users 2024
Leading countries based on Instagram audience size as of January 2024 (in millions)
Instagram: countries with the highest audience reach 2024
Countries and territories with the highest Instagram audience reach as of April 2024
Instagram: distribution of global audiences 2024, by age group
Distribution of Instagram users worldwide as of April 2024, by age group
Instagram: distribution of global audiences 2024, by gender
Distribution of Instagram users worldwide as of January 2024, by gender
Instagram: distribution of global audiences 2024, by age and gender
Distribution of Instagram users worldwide as of April 2024, by age and gender
Instagram accounts with the most followers worldwide 2024
Instagram accounts with the most followers worldwide as of April 2024 (in millions)
Instagram: global content performance 2022, by type
Distribution of Instagram content performance worldwide as of July 2022, by content type
Instagram: average reach per post type 2022-2023
Average user reach per post type on Instagram from 2022 to 2023
Instagram: post interaction 2022-2023, by format
Average interactions on Instagram content from 2022 to 2023, by post format
Countries with the most Snapchat users 2024
Leading countries based on Snapchat audience size as of April 2024 (in millions)
Snapchat: usage penetration in selected countries and territories 2024
Snapchat audience reach in selected countries and territories as of April 2024
Daily active users of Snapchat 2014-2024
Number of daily active Snapchat users from 2nd quarter 2014 to 1st quarter 2024 (in millions)
Daily active users of Snapchat 2014-2024, by region
Number of daily active Snapchat users from 2nd quarter 2014 to 1st quarter 2024, by region (in millions)
Snapchat: global subscription users 2023
Number of Snapchat Plus (Snapchat+) subscribers worldwide from April to December 2023 (in millions)
Snap quarterly ARPU 2016-2024
Snap's average revenue per user from 2nd quarter 2016 to 1st quarter 2024 (in U.S. dollars)
Snap quarterly ARPU 2016-2024, by region
Snap's average quarterly revenue per user from 2nd quarter 2016 to 1st quarter 2024, by region (in U.S. dollars)
Snapchat: distribution of global audiences 2024, by gender
Distribution of Snapchat users worldwide as of April 2024, by gender
Countries with the most TikTok users 2024
Countries with the largest TikTok audience as of January 2024 (in millions)
TikTok penetration in selected countries and territories 2024
TikTok penetration in selected countries and territories as of January 2024
TikTok: distribution of global audiences 2024, by age and gender
Distribution of TikTok users worldwide as of January 2024, by age and gender
Most-followed TikTok accounts worldwide 2022
Leading TikTok accounts worldwide as of September 2022, by followers (in millions)
Most liked TikTok videos of all time 2023
Most popular TikTok videos based on total global likes as of March 2023 (in billions)
Most liked TikTok sounds and songs 2022
Most popular sounds and songs used on TikTok worldwide from January to June 2022, by likes (in millions)
TikTok content visits 2023, by traffic source
Share of visits to TikTok videos from March 2023 to August 2023, by traffic source
TikTok: videos posted daily 2023, by account size
Average number of TikTok videos published per day from March 2023 to August 2023, by account size
TikTok: video views 2023, by length
Average TikTok video views from March 2023 to August 2023, by duration (in 1,000s)
Global markets and institutions with a partial or total TikTok ban 2023
Regions and institutions worldwide that have imposed a full or partial ban on social media app TikTok as of April 4, 2023
Social media ad spend worldwide 2021-2028
Social media advertising spending worldwide from 2021 to 2028 (in billion U.S. dollars)
Social media ad spending worldwide 2019-2028, by device
Social media advertising spending worldwide from 2019 to 2028, by device (in billion U.S. dollars)
Largest social media advertising markets worldwide 2022
Leading markets worldwide in 2022, by social media advertising spending (in million U.S. dollars)
Growth of social media ad revenue worldwide 2023, by platform
Change in advertising revenue of selected social media platforms worldwide in 2023
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