The country’s attractiveness for online retailers derives from its highly developed economy, primarily urban population, and almost nationwide access to the internet. Easy delivery and convenience are provided by a strong customer orientation of the postal service sector in combination with the comparatively small geographical size of Japan and advanced infrastructure.
Businesses and consumers in online transactions
The Japanese e-commerce landscape maintains a shopping environment centered around a variety of trusted domestic online retail sites. Even though cross-border e-commerce has benefitted from emerging trends like K-Pop in major overseas markets, surcharges on delivery fees due to the island nation’s geographical position limit its significance.B2B e-commerce is built on the gradual digital transformation of businesses in Japan, as digital processes and services are promoted by the national government to replace outdated systems. The B2C e-commerce market is dominated by online marketplaces that operate as one-stop solutions for shoppers. The mobile-based application Mercari is a key player along with the re-commerce platforms of major B2C companies like Rakuten, Yahoo Shopping, and Amazon Marketplaces.