Michele Majidi
Researcher
Detailed statistics
Global number of digital video viewers 2019-2023
Detailed statistics
Global internet advertising spending 2007-2024, by format
Detailed statistics
Global influencer marketing value 2016-2024
Digital Market Outlook: digital advertising spending worldwide 2018-2028, by format
Digital advertising spending worldwide from 2018 to 2028, by format (in billion U.S. dollars)
Digital Market Outlook: digital video ad revenue worldwide 2019-2028
Digital video advertising revenue worldwide from 2019 to 2028, by device (in million U.S. dollars)
Average revenue per unit (ARPU) in the Video Advertising market Worldwide 2018-2028
Average revenue per unit (ARPU) in the Video Advertising market for different segments Worldwide from 2018 to 2028
Digital Market Outlook: digital video advertising spending in selected countries 2022
Digital video advertising spending in selected countries worldwide in 2022 (in million U.S. dollars)
Ad revenue of major digital ad sellers worldwide 2024
Advertising revenue of major digital ad-selling companies worldwide in 2024 (in billion U.S. dollars)
Most valuable media & entertainment brands worldwide 2023
Leading media and entertainment brands worldwide in 2023, by brand value (in billion U.S. dollars)
Video platforms used for marketing purposes worldwide 2023
Video platforms used for marketing purposes worldwide in 2023
Most effective video marketing channels worldwide 2023
Most effective video marketing channels according to marketers worldwide in 2023
Budget spent on an average video by marketers worldwide 2022
Budget spent on an average video by marketers worldwide as of November 2022 (in U.S. dollars)
Leading types of video used in marketing worldwide 2023
Leading types of video used in marketing worldwide in 2023
CTV advertising revenue worldwide 2020-2028
Connected TV (CTV) advertising revenue worldwide from 2020 to 2028 (in billion U.S. dollars)
Expected budget increase in CTV ad spend worldwide 2022-2023
Expected budget increase in connected TV (CTV) ad spend worldwide in 2022 and 2023
Share of global advertising budget being transferred to CTV 2022, by region
Share of advertising budget being transferred to connected TV (CTV) according to marketers worldwide as of December 2022, by region
Viewer completion rates of CTV worldwide 2022, by ad length
Viewer completion rates (VCRs) of connected TV (CTV) worldwide in 2022, by ad length
Ad revenues of FAST services worldwide 2022-2028
Advertising revenue of free ad-supported streaming TV (FAST) services worldwide from 2022 to 2028 (in billion U.S. dollars)
Ad revenues of FAST services worldwide 2028, by country
Advertising revenue of free ad-supported streaming TV (FAST) services worldwide in 2028, by country (in million U.S. dollars)
VOD ad revenue worldwide 2018-2027
Advertising revenue of video-on-demand (VOD) services worldwide from 2018 to 2027 (in billion U.S. dollars)
Leading genres on FAST services worldwide 2022, by ad impressions share
Leading content genres on free ad-supported streaming TV (FAST) services worldwide in 2nd quarter 2022, by share of ad impressions
Social media share in digital video ad revenue 2022-2027, by platform
Share of selected social media platforms in digital video advertising revenue worldwide in 2022 and 2027
Global YouTube advertising revenues 2017-2023
Worldwide advertising revenues of YouTube from 2017 to 2023 (in million U.S. dollars)
Meta: annual advertising revenue worldwide 2009-2023
Annual advertising revenue of Meta Platforms worldwide from 2009 to 2023 (in million U.S. dollars)
TikTok ad revenue worldwide 2020-2027
TikTok advertising revenue worldwide from 2020 to 2027 (in billion U.S. dollars)
Instagram influencer market size 2021-2025
Global Instagram influencer market size from 2021 to 2025 (in billion U.S. dollars)
Leading brands on Instagram worldwide 2022, by influencers
Leading brands on Instagram worldwide in 2022, by number of influencers mentioning them (in 1,000s)
Most mentioned brands on TikTok worldwide 2022, by influencers
Leading brands on TikTok worldwide in 2022, by number of influencers mentioning them (in 1,000s)
Weekly time spent with online video worldwide 2018-2023
Average weekly time spent with online video worldwide from 2018 to 2023
YouTube users worldwide 2020-2029
Number of YouTube users worldwide from 2020 to 2029 (in millions)
TikTok: number of global users 2020-2025
Number of TikTok users worldwide from 2020 to 2025 (in millions)
Leading video content type worldwide Q2 2023, by usage reach
Most popular video content type worldwide in 3rd quarter 2023, by weekly usage reach
Vlogs: global audience reach 2023, by age and gender
Share of internet users worldwide watching vlogs weekly as of 3rd quarter 2023, by age and gender
Share of streaming subscriptions preferred by consumers worldwide 2023, by country
Distribution of streaming subscriptions preferred by consumers worldwide as of May 2023, by country
Accepting ads if TV/ streaming subscription was cheaper worldwide 2023, by country
Share of video streaming consumers accepting ads if TV or streaming subscriptions were cheaper worldwide as of 2023, by country
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