What are the most popular video platforms in Russia?
Domestic video streaming services Ivi, Kinopoisk, and Okko were used by the largest share of Russians. Moreover, Kinopoisk and Ivi dominated the market by revenue, together accounting for approximately 40 percent of the market in 2022. Furthermore, Russian VOD platforms increasingly engage in the production of their content. For example, "Soderzhanki-3," a digital original of the Russian VOD platform Start, was the most popular Russian-produced series on VOD services in the country in the second half of 2021.Several international market players, including Netflix, Amazon Prime Video, and Apple TV+, suspended their services in Russia after the invasion of Ukraine in 2022, whereas platforms like Hulu, HBO Max, and Disney+ were not available in the country. However, Amediateka has exclusive rights to stream HBO Max and CBS Studios International shows.