Michele Majidi
Researcher
Detailed statistics
Advertising spending in Italy 2019-2023
Detailed statistics
Advertising spending in Italy 2019-2022, by medium
Detailed statistics
Highest spending advertisers in Italy 2020
Advertising spending in Italy 2019-2023
Advertising spending in Italy from 2019 to 2023 (in billion euros)
Ad spending growth in Italy 2020-2023
Change in advertising spending in Italy from 2020 to 2023
Advertising spending in Italy 2019-2022, by medium
Distribution of advertising spending in Italy from 2019 to 2022, by medium
Advertising spending change in Italy 2020-2022, by medium
Change in advertising spending in Italy from 2020 to 2022, by medium
Television and video ad spending in Italy 2017-2026
Television and video advertising spending in Italy from 2017 to 2026 (in billion euros)
Radio ad spending in Italy 2017-2026
Radio advertising spending in Italy from 2017 to 2026 (in million euros)
Newspaper advertising spending in Italy 2017-2026
Newspaper advertising spending in Italy from 2017 to 2026 (in million euros)
Magazine ad spending in Italy 2017-2026
Magazine advertising spending in Italy from 2017 to 2026 (in million euros)
Cinema ad spending in Italy 2019-2021
Cinema advertising spending in Italy from 2019 to 2021 (in million euros)
OOH ad spending in Italy 2017-2026
OOH advertising spending in Italy from 2017 to 2026 (in million euros)
Share of digital in OOH ad spending in Italy 2016-2025
Share of digital in the out-of-home (OOH) advertising market in Italy from 2016 to 2025
Digital ad spending in Italy 2017-2026
Digital advertising spending in Italy from 2017 to 2026 (in billion euros)
Share of digital in ad spend in Italy 2016-2022
Share of digital in advertising spending in Italy from 2016 to 2022
Internet ad spending in Italy 2016-2025, by device
Internet advertising spending in Italy from 2016 to 2025, by device (in billion U.S. dollars)
Digital Market Outlook: digital advertising spending in Italy 2020-2028, by format
Digital advertising spending in Italy from 2020 to 2028, by format (in million U.S. dollars)
Online television ad spending in Italy 2016-2025
Online television advertising spending in Italy from 2016 to 2025 (in million U.S. dollars)
Revenue of the social media advertising industry in Italy 2019-2028
Revenue of the social media advertising market in Italy from 2019 to 2028 (in billion U.S. dollars)
GoogleAds CPC in Europe 2023, by country
Average cost-per-click (CPC) in Google Ads search advertising in selected countries in Europe in May 2023 (in U.S. dollars)
Leading media groups in Italy 2022
Leading media groups in Italy in 2022, by market share
Leading media agencies in Italy 2022
Leading media agencies in Italy in 2022, by market share
Most creative advertising agencies in Europe 2022
Most creative advertising agencies in Europe in 2022 (index score)
Main channels of new brand discovery Italy Q3 2023
Most common sources of new brand, product, and service discovery among internet users in Italy as of 3rd quarter 2023
Attitudes towards online advertising in Italy 2024
Attitudes towards online advertising in Italy as of March 2024
Social media product placement effectiveness in Italy 2022, by age
Share of consumers who have purchased a product/service following a product placement on social media in Italy as of March 2022, by age group
Consumers who bought a product/service promoted by influencers Italy 2023
Share of consumers who bought a product or service promoted by an influencer in Italy as of October 2023
Reasons why Italians follow influencers 2022
Leading factors based on which Italian consumers followed influencers as of September 2022
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)