Mobile advertising and marketing in Europe - statistics & facts
Key insights
- Share of mobile in digital ad spend
- 48%
Detailed statistics
Mobile revenue share of digital advertising in Europe 2019-2028
- Share of marketers with a mobile-first strategy
- 61%
Detailed statistics
Adoption of mobile-first marketing strategies in EMEA 2019-2020
- Largest mobile ad market
- United Kingdom
Detailed statistics
Largest mobile advertising markets worldwide 2022, by ad spend
Editor’s Picks Current statistics on this topic
Further recommended statistics
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Advertising and marketing spending worldwide 2021-2024
Advertising and marketing spending worldwide 2021-2024
Advertising and marketing spending worldwide from 2021 to 2024 (in billion U.S. dollars)
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Mobile advertising revenue in the UK 2011-2023
Mobile advertising revenue in the UK 2011-2023
Mobile advertising revenue in the United Kingdom (UK) from 2011 to 2023 (in billion GBP)
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Annual change in advertising and marketing spending worldwide 2023
Annual change in advertising and marketing spending worldwide 2023
Annual change in advertising and marketing spending worldwide in 2023
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Change in traditional and digital advertising and marketing spending worldwide 2023
Change in traditional and digital advertising and marketing spending worldwide 2023
Annual change in traditional and digital advertising and marketing spending worldwide in 2023
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Market size of mobile advertising in China 2014-2025
Market size of mobile advertising in China 2014-2025
Market volume of mobile advertising in China from 2014 to 2023 with forecasts until 2025 (in billion yuan)
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Traditional advertising and marketing spending worldwide 2022-2023
Traditional advertising and marketing spending worldwide 2022-2023
Traditional advertising and marketing spending worldwide in 2022 and 2023 (in billion U.S. dollars)
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Revenues from mobile online advertising in Germany 2015-2027
Revenues from mobile online advertising in Germany 2015-2027
Revenues from mobile online advertising in Germany from 2015 to 2027* (in million euros)
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Growth of mobile advertising market volume in China 2015-2025
Growth of mobile advertising market volume in China 2015-2025
Annual growth rate of mobile advertising market volume in China from 2015 to 2023 with a forecast until 2025
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Expenditure of Beiersdorf AG on advertising and trade marketing worldwide 2023
Expenditure of Beiersdorf AG on advertising and trade marketing worldwide 2023
Expenditure of Beiersdorf AG on advertising, trade marketing and similar items worldwide from 2007 to 2023 (in million euros)
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Online advertising and marketing revenue in Russia 2022, by segment
Online advertising and marketing revenue in Russia 2022, by segment
Digital advertising and marketing revenue in Russia in 2022, by major segment (in billion Russian rubles)
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Mobile monthly data usage per smartphone worldwide 2022-2028*, by region
Mobile monthly data usage per smartphone worldwide 2022-2028*, by region
Average mobile wireless data usage per smartphone worldwide from 2022 and 2028*, by region (in gigabytes per month)
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Mobile share of digital ad spend in the UK 2008-2023
Mobile share of digital ad spend in the UK 2008-2023
Share of mobile in digital advertising spending in the United Kingdom from 2008 to 2023
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Distribution of advertising and marketing agencies in Brazil 2024, by segment
Distribution of advertising and marketing agencies in Brazil 2024, by segment
Distribution of advertising and marketing agencies in Brazil as of January 2024, by segment
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Estimated mobile internet advertising spending in Chile in January 2022-2023
Estimated mobile internet advertising spending in Chile in January 2022-2023
Estimated mobile internet advertising spending in Chile in January 2023 and January 2024 (in million U.S. dollars)
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Mobile ad spending share of the digital advertising industry in France 2017-2027
Mobile ad spending share of the digital advertising industry in France 2017-2027
Mobile ad spending share of the digital advertising industry in France 2017-2027
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Contribution of mobile marketing to companies' performance in the UK 2022
Contribution of mobile marketing to companies' performance in the UK 2022
Contribution of mobile marketing to the performance of companies in the United Kingdom (UK) in 2022
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Basic Statistic
Reach of most popular U.S. smartphone apps 2023
Reach of most popular U.S. smartphone apps 2023
Mobile audience reach of leading smartphone apps in the United States in November 2023
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Mobile ad spending worldwide 2018-2024
Mobile ad spending worldwide 2018-2024
Mobile advertising expenditure worldwide from 2018 to 2024 (in billion U.S. dollars)
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Basic Statistic
Smartphone mobile network subscriptions worldwide 2016-2028
Smartphone mobile network subscriptions worldwide 2016-2028
Number of smartphone mobile network subscriptions worldwide from 2016 to 2023, with forecasts from 2023 to 2028 (in millions)
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Flowers Foods, Inc.'s expenses on advertising and marketing in the U.S. 2016-2023
Flowers Foods, Inc.'s expenses on advertising and marketing in the U.S. 2016-2023
Flowers Foods, Inc.'s expenses on advertising and marketing in the United States from 2016 to 2023 (in million U.S. dollars)
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Alpargatas' marketing & advertising spending 2014-2023
Alpargatas' marketing & advertising spending 2014-2023
Marketing and advertising expenses of Alpargatas S.A. from 2014 to 2023 (in million Brazilian reals)
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Mobile advertising market size in Poland 2021-2027
Mobile advertising market size in Poland 2021-2027
Value of the mobile advertising market in Poland from 2021 to 2027 (in billion zloty)
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Most popular aspects of holiday advertising and marketing in the U.S. 2023
Most popular aspects of holiday advertising and marketing in the U.S. 2023
Leading aspects of holiday marketing and advertising content that consumers liked the most in the United States as of October 2023
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Activities advertising and marketing agencies outsourced the most in Brazil 2024
Activities advertising and marketing agencies outsourced the most in Brazil 2024
Activities advertising and marketing agencies outsourced the most in Brazil as of January 2024
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Most profitable services according to advertising & marketing agencies in Brazil 2024
Most profitable services according to advertising & marketing agencies in Brazil 2024
Most profitable services according to advertising and marketing agencies in Brazil as of January 2024
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Mobile advertising spending worldwide 2007-2024
Mobile advertising spending worldwide 2007-2024
Mobile advertising spending worldwide from 2007 to 2024 (in million U.S. dollars)
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Reach of mobile advertising marketers in Germany January 2023
Reach of mobile advertising marketers in Germany January 2023
Reach of the most successful marketers for mobile advertising in Germany in January 2023 (in million unique users)
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Change in sales of advertising and marketing agencies in Brazil 2023
Change in sales of advertising and marketing agencies in Brazil 2023
Change in sales of advertising and marketing agencies in Brazil in 2023
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Distribution of estimated mobile ad spending in Brazil 2024, by selected format
Distribution of estimated mobile ad spending in Brazil 2024, by selected format
Distribution of estimated mobile advertising spending in Brazil February 2024, by selected format
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Dialogue marketing advertising expenditure in Germany 2020-2022, by segment
Dialogue marketing advertising expenditure in Germany 2020-2022, by segment
Advertising expenditure for dialogue marketing in Germany in 2020 and 2022, by segment (in billion euros)
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Smartphone penetration worldwide as share of global population 2016-2023
Smartphone penetration worldwide as share of global population 2016-2023
Global smartphone penetration rate as share of population from 2016 to 2023
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GoogleAds average monthly CPC for marketing & advertising worldwide 2023, by country
GoogleAds average monthly CPC for marketing & advertising worldwide 2023, by country
Average cost-per-click (CPC) in Google Ads search advertising for marketing and advertising services in selected countries worldwide in May 2023 (in U.S. dollars)
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Number of marketing and advertising companies in Finland 2022, by activity
Number of marketing and advertising companies in Finland 2022, by activity
Number of companies in the marketing and advertising industry in Finland in 2022, by activity
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Number of employees in marketing and advertising in Finland 2022, by activity
Number of employees in marketing and advertising in Finland 2022, by activity
Number of employees in the marketing and advertising industry in Finland in 2022, by activity
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Mobile advertising spending in the U.S. 2020-2025
Mobile advertising spending in the U.S. 2020-2025
Mobile advertising spending in the United States from 2020 to 2025 (in billion U.S. dollars)
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Monthly mobile data traffic per smartphone worldwide 2016-2028, by region
Monthly mobile data traffic per smartphone worldwide 2016-2028, by region
Monthly mobile data traffic per smartphone worldwide from 2016 to 2028 (in gigabytes), by region
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Smartphone share in domestic mobile phone shipment volume per month Japan 2019-2023
Smartphone share in domestic mobile phone shipment volume per month Japan 2019-2023
Share of smartphones in the monthly domestic shipment volume of mobile phones in Japan from January 2019 to December 2023
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China share in global mobile app advertising 2023
China share in global mobile app advertising 2023
China's share in global mobile app advertising from June to December 2023
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China share in global mobile game advertising 2023
China share in global mobile game advertising 2023
China's share in global mobile game advertising from June to December 2023
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Taiwan share in global mobile casino game advertising H1 2023
Taiwan share in global mobile casino game advertising H1 2023
Taiwan's share in global mobile casino game advertising in 1st half of 2023
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China share in global mobile board game advertising H1 2023
China share in global mobile board game advertising H1 2023
China's share in global mobile board game advertising in 1st half of 2023
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China share in global mobile casual game advertising H1 2023
China share in global mobile casual game advertising H1 2023
China's share in global mobile casual game advertising in 1st half of 2023
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China share in global mobile strategy game advertising H1 2023
China share in global mobile strategy game advertising H1 2023
China's share in global mobile strategy game advertising in 1st half of 2023
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Taiwan share in global mobile RPG advertising H1 2023
Taiwan share in global mobile RPG advertising H1 2023
Taiwan's share in global mobile role-playing game advertising in 1st half of 2023
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China share in global mobile casino game advertising H1 2023
China share in global mobile casino game advertising H1 2023
China's share in global mobile casino game advertising in 1st half of 2023
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China share in global mobile RPG advertising H1 2023
China share in global mobile RPG advertising H1 2023
China's share in global mobile role-playing game advertising in 1st half of 2023
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Mexico: salary in marketing, advertising & media 2023, by position
Mexico: salary in marketing, advertising & media 2023, by position
Average salary in the marketing, advertising and media management sector in Mexico as of May 2023, by selected position (in Mexican pesos)
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Premium Statistic
Revenue of marketing and advertising industry in Finland 2021, by activity
Revenue of marketing and advertising industry in Finland 2021, by activity
Revenue of marketing and advertising industry in Finland in 2021, by activity (in 1,000 euros)
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Basic Statistic
Polo Ralph Lauren's advertising and marketing expenses worldwide from 2016 to 2022
Polo Ralph Lauren's advertising and marketing expenses worldwide from 2016 to 2022
Advertising and marketing expenses of Polo Ralph Lauren worldwide from FY2016 to FY2022 (in million U.S. dollars)
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Basic Statistic
Capri Holdings' advertising and marketing expenses worldwide from 2016 to 2022
Capri Holdings' advertising and marketing expenses worldwide from 2016 to 2022
Advertising and marketing costs of Capri Holdings (formerly Michael Kors Holdings) from 2016 to 2022 (in million U.S. dollars)
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