Social commerce in Thailand - statistics & facts
Key insights
- E-commerce market value
- 740bn THB
Detailed statistics
E-commerce market value Thailand 2015-2024
- Market size of social commerce
- 11bn USD
Detailed statistics
Market size of social commerce SEA 2021, by country
- Number of social network users in Thailand
- 56.3m
Detailed statistics
Number of social network users Thailand 2017-2026
Editor’s Picks Current statistics on this topic
Further recommended statistics
Overview
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- Premium Statistic Countries with highest and lowest social commerce engagement 2022
- Premium Statistic Social commerce usage frequency Asia 2023, by country
- Premium Statistic E-commerce market value Thailand 2015-2024
- Premium Statistic Share of social commerce shoppers APAC 2023, by country
- Premium Statistic Share of livestream commerce shoppers APAC 2023, by country
Overview
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Countries with highest and lowest social commerce engagement 2022
Countries with highest and lowest social commerce engagement 2022
Countries with the highest and lowest percentage of consumers intending to shop more through social commerce in 2022
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Social commerce usage frequency Asia 2023, by country
Social commerce usage frequency Asia 2023, by country
Frequency of using social commerce in Asia in 2023, by country
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E-commerce market value Thailand 2015-2024
E-commerce market value Thailand 2015-2024
E-commerce market value in Thailand from 2015 to 2022, with a forecast for 2023 and 2024 (in billion Thai baht)
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Share of social commerce shoppers APAC 2023, by country
Share of social commerce shoppers APAC 2023, by country
Share of social commerce shoppers in the Asia-Pacific region in 2023, by selected country
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Share of livestream commerce shoppers APAC 2023, by country
Share of livestream commerce shoppers APAC 2023, by country
Share of livestream commerce shoppers in the Asia-Pacific region in 2023, by selected country
Key performance indicators
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Key performance indicators
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Revenue of social commerce in Thailand 2018-2027
Revenue of social commerce in Thailand 2018-2027
Revenue of social commerce in Thailand from 2018 to 2022 with a forecast until 2027 (in million U.S. dollars)
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Number of social commerce users in Thailand 2020-2027
Number of social commerce users in Thailand 2020-2027
Number of social commerce users in Thailand from 2020 to 2022 with a forecast until 2027 (in millions)
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Penetration rate of social commerce in Thailand 2020-2027
Penetration rate of social commerce in Thailand 2020-2027
Penetration rate of social commerce in Thailand from 2020 to 2022 with a forecast until 2027 (in millions)
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Leading reasons for buying products on social media Thailand 2023
Leading reasons for buying products on social media Thailand 2023
Reasons for purchasing products on social commerce among consumers in Thailand as of February 2023
Social commerce platforms
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Social commerce platforms
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Social network penetration Thailand Q3 2023
Social network penetration Thailand Q3 2023
Penetration of leading social networks in Thailand as of 3rd quarter 2023
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Preferred platforms for online shopping Thailand 2022
Preferred platforms for online shopping Thailand 2022
Preferred online shopping channels in Thailand in 2022
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Preferred online selling channels Thailand 2022
Preferred online selling channels Thailand 2022
Preferred online selling channels in Thailand in 2022
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Leading social media platforms for social commerce Thailand 2023
Leading social media platforms for social commerce Thailand 2023
Most used social media platforms for making purchases during the last 12 months in Thailand as of February 2023
Influencer marketing
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- Premium Statistic Influencer type that consumers purchased endorsed products Thailand 2023
- Premium Statistic Impact of social media influencers on purchasing Thailand 2023
- Premium Statistic Reasons for buying a product endorsed by an influencer Thailand 2023
- Premium Statistic Willingness to buy a collaboration product with an influencer Thailand 2023
- Premium Statistic Reasons for not buying a product endorsed by an influencer Thailand 2023
Influencer marketing
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Influencer type that consumers purchased endorsed products Thailand 2023
Influencer type that consumers purchased endorsed products Thailand 2023
Type of influencers that consumers purchased influencer-endorsed products in Thailand as of May 2023
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Impact of social media influencers on purchasing Thailand 2023
Impact of social media influencers on purchasing Thailand 2023
Share of people who have purchased a product endorsed by an influencer in Thailand as of May 2023
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Reasons for buying a product endorsed by an influencer Thailand 2023
Reasons for buying a product endorsed by an influencer Thailand 2023
Reasons for purchasing a product endorsed by an influencer in Thailand as of May 2023
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Willingness to buy a collaboration product with an influencer Thailand 2023
Willingness to buy a collaboration product with an influencer Thailand 2023
Share of consumer willing to buy a brand product collaborated with an influencer in Thailand as of May 2023
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Reasons for not buying a product endorsed by an influencer Thailand 2023
Reasons for not buying a product endorsed by an influencer Thailand 2023
Reasons for not purchasing a product endorsed by an influencer in Thailand as of May 2023
Consumer behavior
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- Premium Statistic Leading sources of inspiration for online shoppers APAC 2022, by country
- Premium Statistic Leading online activities Thailand 2022
- Premium Statistic Online buyer and seller penetration Thailand 2022, by age group
- Premium Statistic Leading products bought on social commerce Thailand 2023, by gender
- Premium Statistic Leading barriers to not buying products on social media Thailand 2023
Consumer behavior
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Leading sources of inspiration for online shoppers APAC 2022, by country
Leading sources of inspiration for online shoppers APAC 2022, by country
Leading sources of inspiration for online shoppers in the Asia-Pacific region in 2022, by selected country
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Leading online activities Thailand 2022
Leading online activities Thailand 2022
Leading online activities in Thailand in 2022
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Online buyer and seller penetration Thailand 2022, by age group
Online buyer and seller penetration Thailand 2022, by age group
Share of internet users in Thailand who are online buyers and sellers as of July 2022, by age group
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Leading products bought on social commerce Thailand 2023, by gender
Leading products bought on social commerce Thailand 2023, by gender
Main products purchased on social media among consumers in Thailand as of February 2023, by gender
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Leading barriers to not buying products on social media Thailand 2023
Leading barriers to not buying products on social media Thailand 2023
Reasons for not purchasing products on social commerce among consumers in Thailand as of February 2023
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