What’s so special about Discord?
Discord launched in 2015, when social media giants Facebook, Instagram, and Twitter dominated the social landscape and attracted the largest shares of online audiences worldwide. As of January 2023, the number of monthly active Discord users worldwide was estimated to have reached approximately 154 million.Despite the competition, Discord was able to attract users thanks to its appeal within the gaming community. The platform provided an embedded voice and chat system that allowed gamers to interact while playing, giving them the possibility to abandon the game or browse the web without opting out of the conversation. As of April 2024, the leading Discord gaming servers among users worldwide were the community for Roblox game Blox Fruit and the one for Chinese-developed Genshin Impact, with 1.75 and 1.61 million users, respectively.