According to a global survey conducted between November 2022 and January 2023 around nine in ten Australians said they were willing to do more to protect their digital privacy. New Zealand ranked second, with 88 percent of the respondents agreeing with the statement, while the United States followed, with 86 percent. Overall, 83 percent of the respondents across all the countries involved in the survey, said they would like to take more actions for online privacy protection.
Share of internet users worldwide who would like to do more to protect their digital privacy as of January 2023, by country
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Other statistics that may interest you Online privacy worldwide
Online privacy laws and regulations worldwide
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Fines and penalties
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Online privacy actions
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- Basic Statistic Global internet users exercising Data Subject Access Request (DSAR) rights 2022-2023
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Surveillance and government access
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- Basic Statistic Countries with the most requests for content removal sent to Google 2013-2022
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- Basic Statistic Google products most affected by government content removal requests H12017-H2 2023
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Mobile privacy and app tracking
5
- Premium Statistic App tracking transparency: opt-in rate of iOS users worldwide 2022
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Attitudes of online users toward data privacy
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- Premium Statistic Global attitudes of internet users toward data localization 2023
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Privacy concerns and risks
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- Basic Statistic Data privacy issues concern among U.S. and UK companies 2023
- Premium Statistic Internet users who believe it's impossible to protect their privacy online 2023
- Premium Statistic Global online users concerns about misuse of personal data Q3 2020-Q4 2023
- Premium Statistic Global online users concerns about misuse of personal data Q4 2023, by country
- Premium Statistic Global online users concerns about misuse of personal data Q4 2023, by age and gender
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Further related statistics
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- Most trusted businesses and institutions regarding sensitive information Japan 2019
- Frequency of reading company online privacy policies in full Japan 2019
- Online privacy protection used in Poland 2013-2016
- Share of users victims of online blackmailing in Italy 2018
- Share of users afraid to be victims of cyberattacks in Italy 2018
- U.S. Gen X: opinion on employer inspecting their online activity 2014
- Millennials: willingness to share contact data with marketers in the U.S. 2014
- Generation X: willingness to share contact data with marketers in the U.S. 2014
- Global consumer willingness to pay financial institutions for data protection 2018
- U.S. online users who believe tech companies are spying on their users 2020
- Global share of online users who have not done anything to protect their privacy 2018
- Digital privacy concerns among internet users in Poland 2023
- Gaming-related activities in Poland 2019
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- U.S. Gen X: opinion on employer inspecting their online activity 2014
- Millennials: willingness to share contact data with marketers in the U.S. 2014
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- Global consumer willingness to pay financial institutions for data protection 2018
- U.S. online users who believe tech companies are spying on their users 2020
- Global share of online users who have not done anything to protect their privacy 2018
- Digital privacy concerns among internet users in Poland 2023
- Gaming-related activities in Poland 2019
- Global consumer willingness to pay online retailers for data protection 2018
NortonLifeLock. (February 28, 2023). Share of internet users worldwide who would like to do more to protect their digital privacy as of January 2023, by country [Graph]. In Statista. Retrieved May 19, 2024, from https://www.statista.com/statistics/1122408/internet-users-worldwide-looking-better-ways-protect-privacy/
NortonLifeLock. "Share of internet users worldwide who would like to do more to protect their digital privacy as of January 2023, by country." Chart. February 28, 2023. Statista. Accessed May 19, 2024. https://www.statista.com/statistics/1122408/internet-users-worldwide-looking-better-ways-protect-privacy/
NortonLifeLock. (2023). Share of internet users worldwide who would like to do more to protect their digital privacy as of January 2023, by country. Statista. Statista Inc.. Accessed: May 19, 2024. https://www.statista.com/statistics/1122408/internet-users-worldwide-looking-better-ways-protect-privacy/
NortonLifeLock. "Share of Internet Users Worldwide Who Would like to Do More to Protect Their Digital Privacy as of January 2023, by Country." Statista, Statista Inc., 28 Feb 2023, https://www.statista.com/statistics/1122408/internet-users-worldwide-looking-better-ways-protect-privacy/
NortonLifeLock, Share of internet users worldwide who would like to do more to protect their digital privacy as of January 2023, by country Statista, https://www.statista.com/statistics/1122408/internet-users-worldwide-looking-better-ways-protect-privacy/ (last visited May 19, 2024)
Share of internet users worldwide who would like to do more to protect their digital privacy as of January 2023, by country [Graph], NortonLifeLock, February 28, 2023. [Online]. Available: https://www.statista.com/statistics/1122408/internet-users-worldwide-looking-better-ways-protect-privacy/