![Tanushree Basuroy](https://cdn.statcdn.com/static/../CMS/contactperson/ERI2341_1715689877.png)
Web traffic for Nykaa 2021, by source
As of May 2021, the major source of website traffic for the online beauty retailer Nykaa was direct search with a share of more than 52 percent. A direct access through the URL was the second largest source for the website's traffic during the same time period.