The annual spending of advertisers on retail media advertising in Japan was estimated at 362.5 billion Japanese yen in 2023. The size of the market, which encompasses both e-commerce and store operators, was expected to increase to more than 933 billion yen by 2027. This forecast was based on the assumption that there would be a continued high demand from advertisers for advertising provided by large e-commerce operators as well as a rapid increase in demand for advertising provided by store operators.
Annual spending on retail media advertising in Japan from 2021 to 2023 with a forecast until 2027 (in billion Japanese yen)
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Statistics
Carta Holdings. (December 25, 2023). Annual spending on retail media advertising in Japan from 2021 to 2023 with a forecast until 2027 (in billion Japanese yen) [Graph]. In Statista. Retrieved June 11, 2024, from https://www.statista.com/statistics/1356500/japan-retail-media-advertising-market-size/
Carta Holdings. "Annual spending on retail media advertising in Japan from 2021 to 2023 with a forecast until 2027 (in billion Japanese yen)." Chart. December 25, 2023. Statista. Accessed June 11, 2024. https://www.statista.com/statistics/1356500/japan-retail-media-advertising-market-size/
Carta Holdings. (2023). Annual spending on retail media advertising in Japan from 2021 to 2023 with a forecast until 2027 (in billion Japanese yen). Statista. Statista Inc.. Accessed: June 11, 2024. https://www.statista.com/statistics/1356500/japan-retail-media-advertising-market-size/
Carta Holdings. "Annual Spending on Retail Media Advertising in Japan from 2021 to 2023 with a Forecast until 2027 (in Billion Japanese Yen)." Statista, Statista Inc., 25 Dec 2023, https://www.statista.com/statistics/1356500/japan-retail-media-advertising-market-size/
Carta Holdings, Annual spending on retail media advertising in Japan from 2021 to 2023 with a forecast until 2027 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1356500/japan-retail-media-advertising-market-size/ (last visited June 11, 2024)
Annual spending on retail media advertising in Japan from 2021 to 2023 with a forecast until 2027 (in billion Japanese yen) [Graph], Carta Holdings, December 25, 2023. [Online]. Available: https://www.statista.com/statistics/1356500/japan-retail-media-advertising-market-size/