According to a survey conducted in August 2023 in Japan, drugstores were the most popular purchase channel for makeup products. Close to 64 percent of women and 39.2 percent of men stated that they purchased makeup items for themselves in drugstores. Among online shopping channels, marketplace-type platforms were preferred over brand-specific websites.
Preferred purchase channels for buying makeup in Japan as of August 2023, by gender
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Other statistics that may interest you Men's beauty in Japan
Overview
5
- Premium Statistic Domestic cosmetics market size in Japan FY 2013-2023
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Beauty perception
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Beauty routine
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Skincare
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Makeup
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Beauty services
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Companies
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- Premium Statistic Men's interest in skincare brands in Japan 2024
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Hot Pepper Beauty Academy. (December 7, 2023). Preferred purchase channels for buying makeup in Japan as of August 2023, by gender [Graph]. In Statista. Retrieved June 11, 2024, from https://www.statista.com/statistics/1368516/japan-preferred-purchase-channel-makeup-by-gender/
Hot Pepper Beauty Academy. "Preferred purchase channels for buying makeup in Japan as of August 2023, by gender." Chart. December 7, 2023. Statista. Accessed June 11, 2024. https://www.statista.com/statistics/1368516/japan-preferred-purchase-channel-makeup-by-gender/
Hot Pepper Beauty Academy. (2023). Preferred purchase channels for buying makeup in Japan as of August 2023, by gender. Statista. Statista Inc.. Accessed: June 11, 2024. https://www.statista.com/statistics/1368516/japan-preferred-purchase-channel-makeup-by-gender/
Hot Pepper Beauty Academy. "Preferred Purchase Channels for Buying Makeup in Japan as of August 2023, by Gender." Statista, Statista Inc., 7 Dec 2023, https://www.statista.com/statistics/1368516/japan-preferred-purchase-channel-makeup-by-gender/
Hot Pepper Beauty Academy, Preferred purchase channels for buying makeup in Japan as of August 2023, by gender Statista, https://www.statista.com/statistics/1368516/japan-preferred-purchase-channel-makeup-by-gender/ (last visited June 11, 2024)
Preferred purchase channels for buying makeup in Japan as of August 2023, by gender [Graph], Hot Pepper Beauty Academy, December 7, 2023. [Online]. Available: https://www.statista.com/statistics/1368516/japan-preferred-purchase-channel-makeup-by-gender/