In a survey conducted in February 2023 in Australia, the top product category purchased on Amazon.com.au among online shoppers was books and eBooks, with around 24 percent of respondents saying they had purchased these products on Amazon Australia's website in the last 12 months. Purchasing home and kitchen products from Amazon Australia was also quite popular among consumers, with around 19 percent of those surveyed buying their home and kitchen products on Amazon. Vitamins and supplements, as well as alcohol, were the product categories least shopped for on Amazon.com.au among respondents.
Share of online purchases made on Amazon Australia in the last 12 months in Australia as of February 2023, by product category
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Online shopping behavior in Australia
Overview
6
- Premium Statistic Annual spending on goods Australia 2018-2023, by mode of purchase
- Premium Statistic Online spending on goods Australia 2023, by category
- Basic Statistic Total sales in online retailing Australia 2020-2024, by type
- Basic Statistic Share of turnover from online sales Australia 2021-2024, by segment
- Premium Statistic Distribution of online retail spending Australia 2024, by category
- Premium Statistic Annual growth in online retail spending Australia 2024, by category
Online marketplaces
6
- Premium Statistic Leading online retailers and marketplaces among online shoppers Australia 2023
- Premium Statistic Leading online marketplaces Australia 2023, by average monthly site visits
- Premium Statistic Frequency of Australian consumers buying from Amazon in 12 months to February 2023
- Premium Statistic Amazon Australia share of online purchases made Australia 2023, by category
- Premium Statistic Number of active users on MyDeal FY 2019-2022
- Premium Statistic Distribution of products sold at MyDeal FY 2022, by key categories
Online shopping behavior
6
- Premium Statistic Buying frequency of online shoppers Australia 2023
- Premium Statistic Leading reasons why shoppers made online purchases Australia 2023
- Premium Statistic Attitudes towards online shopping in Australia 2024
- Premium Statistic Sources used to discover products and brands among online shoppers Australia 2023
- Premium Statistic Products purchased online by online shoppers Australia 2023, by category
- Premium Statistic Online shopper preference for ethical and sustainable brands Australia 2023
Online grocery shopping
5
- Premium Statistic Online grocery expenditure Australia 2024, by market
- Premium Statistic Online grocery & beverage shopping by store brand in Australia 2024
- Premium Statistic Online grocery delivery service usage frequency Australia 2022, by service
- Premium Statistic Reasons for grocery shopping online vs. offline Australia 2022
- Premium Statistic Leading features shoppers value when online grocery shopping Australia 2022
Online holiday shopping
5
- Premium Statistic Black Friday sales shopping intentions Australia 2023
- Premium Statistic Intentions to shop online vs. in-store during the Black Friday sales Australia 2023
- Premium Statistic Leading reasons for conducting Christmas shopping online Australia 2023
- Premium Statistic Retailers and marketplaces Christmas gift shoppers planned to buy from Australia 2023
- Premium Statistic Shopping habits of Amazon shoppers during sales periods Australia as of February 2023
AI in online shopping
3
Further related statistics
9
- Net earnings of the Puma Group worldwide from 1993 to 2023
- Puma Group's market capitalization worldwide 1993-2023
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- Unique visitors to most popular online retailers in India 2014
- India: leading e-commerce categories 2013, by sales
- Where consumers shop for clothing and footwear in the United Kingdom (UK) 2013
- Survey: ownership of mobile devices by U.S. American adults 2011-2012
- U.S. household penetration of network equipment in 2010, by device type
Further Content: You might find this interesting as well
Statistics
- Net earnings of the Puma Group worldwide from 1993 to 2023
- Puma Group's market capitalization worldwide 1993-2023
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- Unique visitors to most popular online retailers in India 2014
- India: leading e-commerce categories 2013, by sales
- Where consumers shop for clothing and footwear in the United Kingdom (UK) 2013
- Survey: ownership of mobile devices by U.S. American adults 2011-2012
- U.S. household penetration of network equipment in 2010, by device type
Pattern. (March 1, 2023). Share of online purchases made on Amazon Australia in the last 12 months in Australia as of February 2023, by product category [Graph]. In Statista. Retrieved June 11, 2024, from https://www.statista.com/statistics/1386199/australia-amazon-australia-share-of-online-purchases-made-by-product-category/
Pattern. "Share of online purchases made on Amazon Australia in the last 12 months in Australia as of February 2023, by product category." Chart. March 1, 2023. Statista. Accessed June 11, 2024. https://www.statista.com/statistics/1386199/australia-amazon-australia-share-of-online-purchases-made-by-product-category/
Pattern. (2023). Share of online purchases made on Amazon Australia in the last 12 months in Australia as of February 2023, by product category. Statista. Statista Inc.. Accessed: June 11, 2024. https://www.statista.com/statistics/1386199/australia-amazon-australia-share-of-online-purchases-made-by-product-category/
Pattern. "Share of Online Purchases Made on Amazon Australia in The Last 12 Months in Australia as of February 2023, by Product Category." Statista, Statista Inc., 1 Mar 2023, https://www.statista.com/statistics/1386199/australia-amazon-australia-share-of-online-purchases-made-by-product-category/
Pattern, Share of online purchases made on Amazon Australia in the last 12 months in Australia as of February 2023, by product category Statista, https://www.statista.com/statistics/1386199/australia-amazon-australia-share-of-online-purchases-made-by-product-category/ (last visited June 11, 2024)
Share of online purchases made on Amazon Australia in the last 12 months in Australia as of February 2023, by product category [Graph], Pattern, March 1, 2023. [Online]. Available: https://www.statista.com/statistics/1386199/australia-amazon-australia-share-of-online-purchases-made-by-product-category/