Stacy Jo Dixon
Research expert covering social media usage worldwide
Detailed statistics
Worldwide digital population 2024
Detailed statistics
U.S. Gen Z: usage of social networks 2022, by frequency
Detailed statistics
U.S. Gen Z leading social apps 2023
Worldwide digital population 2024
Number of internet and social media users worldwide as of April 2024 (in billions)
Number of global social network users 2017-2028
Number of social media users worldwide from 2017 to 2028 (in billions)
Global social network penetration 2019-2028
Social network penetration worldwide from 2019 to 2028
Leading social media usage reasons worldwide 2023
Most popular reasons for internet users worldwide to use social media as of 4th quarter 2023
Gen Z: selected social media platforms in the U.S. 2020-2025
Number of Generation Z users in the United States on selected social media platforms from 2020 to 2025 (in millions)
U.S. Gen Z leading social apps 2023
Social media app usage among Generation Z in the United States as of January 2023
U.S. Gen Z: usage of social networks 2022, by frequency
Share of Generation Z adults in the United States who use selected social media platforms in July 2022, by frequency
U.S. population by generation 2022
Resident population in the United States in 2022, by generation (in millions)
U.S. Gen Z users monthly minutes spent on social media platforms 2022
Average time spent on social media platforms among Gen Z users in the United States in August 2022 (in minutes)
Weekly notifications from social apps to U.S. Gen Z mobile users 2023
Average weekly notifications received by Gen Z mobile users in the United States from selected social apps as of July 2023
Instagram, Snapchat, and TikTok: Gen Z weekly usage in the U.S. 2019-2021
Share of Gen Z users in the United States using Instagram, Snapchat, and TikTok weekly from 2019 to 2021
U.S. Gen Z: weekly time spent interacting with others on social media 2022, by gender
Generation Z in the United States on time spent per week interacting with people on social media as of November 2022, by gender
U.S social media daily engagement 2022, by generation
Daily social media usage in the United States as of November 2022, by generation
Leading TikTok keywords among U.S. Gen Z 2023
Most popular search queries among TikTok Generation Z users in the United States as of January 2023
Social media food behavior of Generation Z 2021
Ways in which Generation Z engages with food content on social media in 2021
U.S. Gen Z: Facebook usage 2022, by gender
Share of Generation Z in the United States who use Facebook as of November 2022, by gender
U.S. Gen Z: Snapchat usage 2022, by gender
Share of Generation Z in the United States who use Snapchat as of November 2022, by gender
U.S. Gen Z: Instagram usage 2022, by gender
Share of Generation Z in the United States who use Instagram as of November 2022, by gender
U.S. Gen Z: TikTok usage 2022, by gender
Share of Generation Z in the United States who use TikTok as of November 2022, by gender
U.S. Gen Z: YouTube usage 2022, by gender
Share of Generation Z in the United States who use YouTube as of November 2022, by gender
Gen Z in the U.S. on positive online content and experiences 2022
Share of Generation Z in the United States who agree that people benefit from positive online content and experiences as of December 2022
Social platforms leading to empathy fatigue in the U.S. 2022, by generation
Social media contributing to empathy burnout among adults in the United States as of March 2022, by generation
U.S. teens feeling they can express freely online 2022, by gender
Share of teenagers in the United States who are able to speak their minds freely online as of May 2022, by gender
U.S. Gen Z opinion of social media appearance 2021
Generation Z in the United States opinion of curated social media appearance as of September 2021
U.S. adults on social media changes to security 2023, by generation
Opinions of adults in the United States on whether social media new security measures and additional features are going in the right or wrong direction as of January 2023, by generation
U.S. teen girls daily time spent on social media platforms 2022
Adolescent girls in the United States daily time spent on selected social media platforms as of December 2022 (in hours.minutes)
U.S. teen girls on the effects of using social media platforms 2022
Adolescent girls in the United States opinions on the effects of selected social media platforms as of December 2022
U.S. teen girls feeling addicted to using social media 2022, by frequency
Adolescent girls in the United States who feel addicted to using social media as of December 2022, by frequency
U.S. teen girls of color experience with racism on social media and in real life 2022
Frequency of exposure to racism on social media and in real life according to adolescent girls of color in the United States as of December 2022
U.S. teen girls unwanted contact on social media 2022
Unwanted contact by strangers on social media according to adolescent girls in the United States as of December 2022
Global digital content creators 2022, by generation
Number of digital content creators worldwide as of May 2022, by generation
Gen Z attitudes to online advertising in the U.S. in 2023
Attitudes to online advertising by Gen Z in the United States in 2023
U.S. Gen Z attitude towards influencers and content creators 2022
Opinion of influencers and content creators among Gen Z users in the United States in 2022
Most influential ad channels for Gen Z in the U.S. 2021
Most influential advertising channels when making purchasing decisions among female Generation Z consumers in the United States as of May 2021
Favorite brands among Gen Z consumers in the U.S. 2022
Most popular brands among Generation Z consumers in the United States as of August 2022
Gen Z preferred channels to be contacted by brands 2022
Leading ways Generation Z consumers preferred to be contacted by brands in the United States as of June 2022
Gen Z :social media activities creating a positive brand perception in the U.S. 2022
Social media activities creating a positive brand perception according to Generation Z consumers in the United States as of June 2022
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