Influencer marketing in Thailand - statistics & facts
Key insights
- Most used social media platform for making purchases in the last 12 months
Detailed statistics
Leading social media platforms for social commerce Thailand 2023
- Share of people who followed influencers on social media
- 81.9%
Detailed statistics
Share of people who followed social media influencers Thailand 2023
- Share of people who have never purchased a product endorsed by an influencer
- 18.3%
Detailed statistics
Impact of social media influencers on purchasing Thailand 2023
Editor’s Picks Current statistics on this topic
Further recommended statistics
Overview
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- Premium Statistic Social media users in Thailand 2020-2029
- Premium Statistic Share of people who followed social media influencers Thailand 2023
- Premium Statistic Most commonly used platforms by influencers Thailand 2022
- Premium Statistic Leading social media platforms for influencer marketing campaigns Thailand 2022
- Premium Statistic Major brands taking advantage of influencer marketing Thailand 2022, by type
- Premium Statistic Popular influencers in Thailand 2023, by follower count
Overview
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Social media users in Thailand 2020-2029
Social media users in Thailand 2020-2029
Number of social media users in Thailand from 2020 to 2029 (in millions)
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Share of people who followed social media influencers Thailand 2023
Share of people who followed social media influencers Thailand 2023
Share of people who followed influencers on social media in Thailand as of May 2023
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Most commonly used platforms by influencers Thailand 2022
Most commonly used platforms by influencers Thailand 2022
Most used platforms by influencers in Thailand as of October 2022
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Leading social media platforms for influencer marketing campaigns Thailand 2022
Leading social media platforms for influencer marketing campaigns Thailand 2022
Most commonly used social media platforms for influencer marketing campaigns in Thailand as of October 2022
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Major brands taking advantage of influencer marketing Thailand 2022, by type
Major brands taking advantage of influencer marketing Thailand 2022, by type
Leading brands for leveraging influencer marketing in Thailand as of October 2022, by type
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Popular influencers in Thailand 2023, by follower count
Popular influencers in Thailand 2023, by follower count
Leading influencers in Thailand as of March 2023, by follower count (in millions)
Leading influencers
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- Premium Statistic Popular food influencers in Thailand 2023, by follower count
- Premium Statistic Popular travel influencers in Thailand 2023, by follower count
- Premium Statistic Popular beauty influencers in Thailand 2023, by follower count
- Premium Statistic Popular TikTok influencers in Thailand 2023, by follower count
Leading influencers
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Popular food influencers in Thailand 2023, by follower count
Popular food influencers in Thailand 2023, by follower count
Leading food influencers in Thailand as of March 2023, by follower count (in millions)
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Popular travel influencers in Thailand 2023, by follower count
Popular travel influencers in Thailand 2023, by follower count
Leading travel influencers in Thailand as of March 2023, by follower count (in millions)
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Popular beauty influencers in Thailand 2023, by follower count
Popular beauty influencers in Thailand 2023, by follower count
Leading beauty influencers in Thailand as of March 2023, by follower count (in millions)
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Popular TikTok influencers in Thailand 2023, by follower count
Popular TikTok influencers in Thailand 2023, by follower count
Leading TikTok influencers in Thailand as of March 2023, by follower count (in millions)
Industry-preferred platforms
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- Premium Statistic Influencer marketing campaigns by food and drink brands Thailand 2022, by platform
- Premium Statistic Influencer marketing by fashion and beauty brands Thailand 2022, by platform
- Premium Statistic Influencer marketing campaigns by gadget brands Thailand 2022, by platform
- Premium Statistic Influencer marketing campaigns by automotive brands Thailand 2022, by platform
Industry-preferred platforms
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Influencer marketing campaigns by food and drink brands Thailand 2022, by platform
Influencer marketing campaigns by food and drink brands Thailand 2022, by platform
Share of influencer marketing campaigns by food and beverage industry in Thailand as of October 2022, by social media platform
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Influencer marketing by fashion and beauty brands Thailand 2022, by platform
Influencer marketing by fashion and beauty brands Thailand 2022, by platform
Share of influencer marketing campaigns by fashion and beauty industry in Thailand as of October 2022, by social media platform
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Influencer marketing campaigns by gadget brands Thailand 2022, by platform
Influencer marketing campaigns by gadget brands Thailand 2022, by platform
Share of influencer marketing campaigns by gadget industry in Thailand as of October 2022, by social media platform
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Influencer marketing campaigns by automotive brands Thailand 2022, by platform
Influencer marketing campaigns by automotive brands Thailand 2022, by platform
Share of influencer marketing campaigns by automotive industry in Thailand as of October 2022, by social media platform
Instagram
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- Premium Statistic Influencer count on Instagram Thailand 2022, by tier
- Premium Statistic Instagram users in Thailand 2019-2028
- Premium Statistic Instagram influencers engagement rates Thailand 2023, by follower count
- Premium Statistic Share of Instagram influencer audiences Thailand 2023, by age group
- Premium Statistic Top product categories among Instagram influencers Thailand 2023, by number of post
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Influencer count on Instagram Thailand 2022, by tier
Influencer count on Instagram Thailand 2022, by tier
Number of influencers on Instagram across Thailand in 2022, by tier (in 1,000s)
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Instagram users in Thailand 2019-2028
Instagram users in Thailand 2019-2028
Number of Instagram users in Thailand from 2019 to 2028 (in millions)
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Instagram influencers engagement rates Thailand 2023, by follower count
Instagram influencers engagement rates Thailand 2023, by follower count
Engagement rates of influencers on Instagram in Thailand as of June 2023, by follower count
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Share of Instagram influencer audiences Thailand 2023, by age group
Share of Instagram influencer audiences Thailand 2023, by age group
Demographics of Instagram influencer audiences in Thailand as of June 2023, by age group
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Top product categories among Instagram influencers Thailand 2023, by number of post
Top product categories among Instagram influencers Thailand 2023, by number of post
Leading product categories among Instagram influencers in Thailand as of June 2023, by number of post (in 1,000s)
TikTok
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- Premium Statistic Influencer count on TikTok Thailand 2023, by follower count
- Premium Statistic Share of influencer marketing campaigns on TikTok Thailand 2023, by brand type
- Premium Statistic TikTok influencers engagement rates Thailand 2023, by follower count
- Premium Statistic Share of TikTok influencer audiences Thailand 2023, by age group
TikTok
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Influencer count on TikTok Thailand 2023, by follower count
Influencer count on TikTok Thailand 2023, by follower count
Number of influencers on TikTok across Thailand as of June 2023, by follower count (in 1,000s)
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Share of influencer marketing campaigns on TikTok Thailand 2023, by brand type
Share of influencer marketing campaigns on TikTok Thailand 2023, by brand type
Share of leading influencer marketing campaigns on TikTok in Thailand as of October 2022, by brand industry
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TikTok influencers engagement rates Thailand 2023, by follower count
TikTok influencers engagement rates Thailand 2023, by follower count
Engagement rates of influencers on TikTok in Thailand as of June 2023, by follower count
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Share of TikTok influencer audiences Thailand 2023, by age group
Share of TikTok influencer audiences Thailand 2023, by age group
Demographics of TikTok influencer audiences in Thailand as of June 2023, by age group
YouTube
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- Premium Statistic Influencer count on YouTube Thailand 2023, by follower count
- Premium Statistic Youtube users in Thailand 2017-2025
- Premium Statistic YouTube influencers engagement rates Thailand 2023, by follower count
- Premium Statistic Share of YouTube influencer audiences Thailand 2023, by age group
YouTube
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Influencer count on YouTube Thailand 2023, by follower count
Influencer count on YouTube Thailand 2023, by follower count
Number of influencers on YouTube across Thailand as of June 2023, by follower count (in 1,000s)
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Youtube users in Thailand 2017-2025
Youtube users in Thailand 2017-2025
Forecast of the number of Youtube users in Thailand from 2017 to 2025 (in millions)
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YouTube influencers engagement rates Thailand 2023, by follower count
YouTube influencers engagement rates Thailand 2023, by follower count
Engagement rates of influencers on YouTube in Thailand as of June 2023, by follower count
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Share of YouTube influencer audiences Thailand 2023, by age group
Share of YouTube influencer audiences Thailand 2023, by age group
Demographics of YouTube influencer audiences in Thailand as of June 2023, by age group
Facebook
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- Premium Statistic Influencer count on Facebook Thailand 2023, by follower count
- Premium Statistic Facebook users in Thailand 2019-2028
- Premium Statistic Facebook influencers engagement rates Thailand 2023, by follower count
- Premium Statistic Share of Facebook influencer audiences Thailand 2023, by age group
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Influencer count on Facebook Thailand 2023, by follower count
Influencer count on Facebook Thailand 2023, by follower count
Number of influencers on Facebook across Thailand as of June 2023, by follower count (in 1,000s)
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Facebook users in Thailand 2019-2028
Facebook users in Thailand 2019-2028
Number of Facebook users in Thailand from 2019 to 2028 (in millions)
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Facebook influencers engagement rates Thailand 2023, by follower count
Facebook influencers engagement rates Thailand 2023, by follower count
Engagement rates of influencers on Facebook in Thailand as of June 2023, by follower count
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Share of Facebook influencer audiences Thailand 2023, by age group
Share of Facebook influencer audiences Thailand 2023, by age group
Demographics of Facebook influencer audiences in Thailand as of June 2023, by age group
Consumer perspectives
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- Premium Statistic Impact of social media influencers on purchasing Thailand 2023
- Premium Statistic Influencer type that consumers purchased endorsed products Thailand 2023
- Premium Statistic Type of purchased influencer-endorsed products Thailand 2023
- Premium Statistic Reasons for buying a product endorsed by an influencer Thailand 2023
- Premium Statistic Reasons for not buying a product endorsed by an influencer Thailand 2023
- Premium Statistic Willingness to buy a collaboration product with an influencer Thailand 2023
Consumer perspectives
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Impact of social media influencers on purchasing Thailand 2023
Impact of social media influencers on purchasing Thailand 2023
Share of people who have purchased a product endorsed by an influencer in Thailand as of May 2023
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Influencer type that consumers purchased endorsed products Thailand 2023
Influencer type that consumers purchased endorsed products Thailand 2023
Type of influencers that consumers purchased influencer-endorsed products in Thailand as of May 2023
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Type of purchased influencer-endorsed products Thailand 2023
Type of purchased influencer-endorsed products Thailand 2023
Type of purchased products that were endorsed by an influencer in Thailand as of May 2023
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Reasons for buying a product endorsed by an influencer Thailand 2023
Reasons for buying a product endorsed by an influencer Thailand 2023
Reasons for purchasing a product endorsed by an influencer in Thailand as of May 2023
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Reasons for not buying a product endorsed by an influencer Thailand 2023
Reasons for not buying a product endorsed by an influencer Thailand 2023
Reasons for not purchasing a product endorsed by an influencer in Thailand as of May 2023
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Willingness to buy a collaboration product with an influencer Thailand 2023
Willingness to buy a collaboration product with an influencer Thailand 2023
Share of consumer willing to buy a brand product collaborated with an influencer in Thailand as of May 2023
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