Stacy Jo Dixon
Research expert covering social media usage worldwide
Detailed statistics
Snapchat users worldwide 2019-2028
Detailed statistics
Snapchat: usage penetration in selected countries and territories 2024
Detailed statistics
Countries with the most Snapchat users 2024
Social media: global penetration rate 2024, by region
Global social network penetration rate as of April 2024, by region
Most popular global mobile messaging apps 2024
Most popular global mobile messenger apps as of April 2024, based on number of monthly active users (in millions)
Snapchat: usage penetration in selected countries and territories 2024
Snapchat audience reach in selected countries and territories as of April 2024
Countries with the most Snapchat users 2024
Leading countries based on Snapchat audience size as of April 2024 (in millions)
Snap worldwide annual revenue 2015-2023
Global annual revenue of Snap from 2015 to 2023 (in million U.S. dollars)
Snap worldwide annual revenue 2016-2023, by region
Global annual revenue of Snap from 2016 to 2023, by region (in million U.S. dollars)
Snap worldwide quarterly revenue 2015-2024
Global revenue of Snap from 2nd quarter 2015 to 1st quarter 2024 (in million U.S. dollars)
Snap advertising spending 2015-2023
Annual advertising expenditure of Snap from 2015 to 2023 (in million U.S. dollars)
Snap sales and marketing spending 2015-2023
Annual sales and marketing expenditure of Snap from 2015 to 2023 (in million U.S. dollars)
Snap research and development spending 2015-2023
Annual research and development expenditure of Snap from 2015 to 2023 (in million U.S. dollars)
Snap worldwide EBITDA 2015-2023
Global annual adjusted EBITDA of Snap from 2015 to 2023 (in million U.S. dollars)
Snap worldwide net income 2015-2023
Global annual net loss of Snap from 2015 to 2023 (in million U.S. dollars)
Snap worldwide net income/loss 2015-2024, by quarter
Global net income of Snap from 2nd quarter 2015 to 1st quarter 2024 (in million U.S. dollars)
Snap top executive compensation 2015-2022
Compensation of Snap's leading executive officers from 2015 to 2022 (in million U.S. dollars)
Most well-known messenger services in the United States 2023
Leading messenger services ranked by brand awareness in the United States in 2023
Most well-known social networks in the United States 2023
Leading social networks ranked by brand awareness in the United States in 2023
Media usage in an online minute 2023
Media usage in an internet minute as of December 2023
Global social networks ranked by number of users 2024
Most popular social networks worldwide as of April 2024, ranked by number of monthly active users (in millions)
Global year-on-year social media audience growth 2024
Year-on-year audience growth of selected social media platforms worldwide as of January 2024
Gen Z: selected social media platforms in the U.S. 2020-2025
Number of Generation Z users in the United States on selected social media platforms from 2020 to 2025 (in millions)
Net worth of the richest social media entrepreneurs 2024
Leading social media billionaires as of April 2024, by net worth (in billion U.S. dollars)
Snapchat users worldwide 2019-2028
Number of Snapchat users worldwide from 2019 to 2028 (in millions)
Snapchat: global subscription users 2023
Number of Snapchat Plus (Snapchat+) subscribers worldwide from April to December 2023 (in millions)
Snapchat users in the United States 2019-2028
Number of Snapchat users in the United States from 2019 to 2028 (in millions)
Snapchat user penetration in the United States 2017-2024
Snapchat user penetration in the United States from 2017 to 2024
Daily active users of Snapchat 2014-2024
Number of daily active Snapchat users from 2nd quarter 2014 to 1st quarter 2024 (in millions)
Daily active users of Snapchat 2014-2024, by region
Number of daily active Snapchat users from 2nd quarter 2014 to 1st quarter 2024, by region (in millions)
Snap quarterly ARPU 2016-2024
Snap's average revenue per user from 2nd quarter 2016 to 1st quarter 2024 (in U.S. dollars)
Snap quarterly ARPU 2016-2024, by region
Snap's average quarterly revenue per user from 2nd quarter 2016 to 1st quarter 2024, by region (in U.S. dollars)
Snapchat: user data requests by U.S. federal authorities 2014-2023
Number of user data requests made to Snapchat from U.S. federal agencies and courts from 2nd half 2014 to 1st half 2023
Snapchat: accounts removed H1 2023, by region
Number of unique Snapchat accounts removed in 1st half 2023, by region (in millions)
Snapchat: reported content and accounts enforced H2 2023, by violation
Distribution of reported content and accounts worldwide against which Snapchat took action in 2nd half 2023, by type of violation
Gender distribution of social media audiences worldwide 2024, by platform
Gender distribution of social media audiences worldwide as of April 2024, by platform
Snapchat: distribution of global audiences 2024, by age and gender
Distribution of Snapchat users worldwide as of January 2024, by age and gender
Snapchat: distribution of global audiences 2024, by gender
Distribution of Snapchat users worldwide as of April 2024, by gender
Instagram, Snapchat, and TikTok: Gen Z weekly usage in the U.S. 2019-2021
Share of Gen Z users in the United States using Instagram, Snapchat, and TikTok weekly from 2019 to 2021
Snapchat: distribution of U.S. audiences 2024, by gender
Distribution of Snapchat users in the United States as of January 2024, by gender
Most downloaded mobile apps worldwide 2022
Leading mobile apps worldwide in 2022, by downloads (in millions)
Monthly time spent on leading social media apps worldwide 2022
Leading social media and communication apps worldwide in 2022, by average monthly user engagement (in hours)
Leading Android apps in the U.S. 2023, by downloads
Leading Android apps in the Google Play Store in the United States as of June 2023, by number of downloads (in millions)
Leading social apps for users in the U.S. 2023, by weekly usage hours
Leading social media apps based on average weekly hours spent per user in the United States as of January 2023
Leading social apps in the U.S. 2023, by active user reach
Leading social media apps based on share of active users in the United States as of January 2023
Weekly notifications from social apps to U.S. Gen Z mobile users 2023
Average weekly notifications received by Gen Z mobile users in the United States from selected social apps as of July 2023
Social media sites frequently used for news U.S. 2020-2023
Share of social media users who regularly get news from selected social media sites in the United States from 2020 to 2023
Social media platforms used by marketers worldwide 2023
Leading social media platforms used by marketers worldwide as of January 2023
Social media platforms used by marketers worldwide 2022, by target group
Leading social media platforms used by B2B and B2C marketers worldwide as of January 2022
Most important social media platforms for marketers worldwide 2023
Most important social media platforms for marketers worldwide as of January 2023
Changes in spending on digital platforms by marketers worldwide 2023
Planned changes in spending on digital platforms according to marketers worldwide in 2023
Leading social media used by SMBs for advertising in the U.S. 2022
Leading social media networks used by small and medium-sized businesses (SMBs) to advertise in the United States as of November 2022
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)