Connected TV ad spend in the U.S. in 2023, by company
CTV ad spend is expected to grow to 27.47 billion U.S. dollars by the end of 2025.
In 2023, Hulu was the leading connected TV (CTV) advertiser in the United States, with a forecast ad revenue of 3.63 billion U.S. dollars. Advertising on CTVs is a growing trend combining the ease of online advertising and reach of TV. Tailored, skippable ads can be served to target audiences while they are streaming video content on their TVs. At current pace,